Subject: Email Agency warns this need for proactivity isnt 10 views

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Amore. With the death of foot traffic from the pandemic the inbox can become their version of showing up where the customer already is. Even if your business activity is focused offline you can use digital channels like email to draw in customers. Building an email list gives you a readymade audience of people whove already shown interest in your business. Then you can keep them coming back with regular targeted campaigns that ensure your brand stays top of mind. Campaign by Starbucks showing the trend of using email to increase store visits Source Learning to be more agile If theres one thing taught us it was how to deal with the unexpected.


This led email marketers to adapt their ways of working as Chad S. White Head of Iceland Email List Research at Oracle Marketing Consulting observes and highlighted a need for brands to be more nimble and responsive with their email marketing. In that will translate into a push to automate more content using personalization and AIdriven recommendations. But even more than that email programs will seek to simplify and speed up their email builds leading to a surge in adoption of modular email architecture. At the height of the Covid crisis most of us didnt have the time to build individual email campaigns from scratch.





Take the opportunity now to prepare different blocks for your email designs that you can use depending on your content needs. Then when it comes to creating a campaign youll already have the necessary elements to hand. Ryan Phelan cofounder of Origin going anywhere with more shifts in customer behavior set for . Post Covid is going to be crazy for marketers. You have vast sections that will start down a vaccine path and change their behaviors once again. Are you ready Are you listening to the signals and adapting Your customer models are fluid and your strategies need to.