Subject: Securing your place in the inbox Scott Hardigree 9 views

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Abe agile and well thought out. For Gavin Laugenie Head of Strategy Insight at dotdigital technology will be the key to navigating this uncertainty. Its always tricky predicting or anticipating trends because change is inevitable. highlighted that fact more than ever. Brands were dealt a bum hand it was all about how we adapted to the obstacles in our paths. Which is why I say is the year of adaptability. Your marketing needs to mirror the same agility you and your team display. That means having powerful datacrunching AI to segment and serve up accurate data to deliver targeted messages to your audience on the channels that will make the most significant impact at any given time.


Email remains king but as consumer behavior continues to change regularly Saudi Arabia Email List complementing email with live chat SMS push etc. will help deliver the contextual messages your customers demand. The inbox is more crowded than ever so your content needs to be empathetic thoughtprovoking and not solely conversion driven. Spice up your creative show some flare be interactive sow the seed of intrigue. But above all have faith in your tech and be ready to rip up plans and pivot when circumstances inevitably change and you require a new strategy. Strategies for email success in With agreement on the fact that s challenges arent behind us just yet email marketers must find new ways to maximize their results.




Below experts share the strategies they think will bring most value. founder of Email Industries sees deliverability as a key challenge to address. Youve got to be in it to win it. Good deliverability has always been vital to brands but its getting harder to hit the inbox consistently which forces marketers to do more than the minimum. In high email deliverability rates will be reserved for brands that do the hard work and adhere to best practices. Once youve taken.