Subject: Not only is emailing software becoming more powerful 13 views

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Athe basic steps to improving your email deliverability Adam HoldenBache Director of Email Marketing at Enventys Partners advises looking into the more technical aspects. Brands need to ensure they have completed the necessary steps for email authentication and need to be reviewing analytics to identify any points of failure in their email deliveries. Additionally brands should determine if BIMI is something that will provide further benefits. While the email authentication standards SPF DKIM and DMARC have been around a while the arrival of BIMI offers new possibilities beyond just protecting your deliverability.


Lauren Meyer VP of Industry Relations Compliance at Kickbox explains why Timor Leste Email List BIMI is an email marketing trend you should look into Pronounced as Bihmee BIMI Brand Indicators for Message Identification is an emerging email specification that allows email marketers to stand out within an evercrowded inbox by displaying brandcontrolled logos right beside the emails they send. Verizon Media Group Yahoo AOL already publicly supports the use of BIMI while Google announced the start of a pilot program in July . This means youll likely see an increasing amount of brand logos showing up in your inbox as progresses.





The benefits of implementing BIMI for your brand go beyond simply having your logo appear within subscriber inboxes. The process itself is one that forces you to have all of your authentication properly set up. BIMI also requires you to have a reasonably good sender reputation. Both of these things will help you avoid deliverability issues and keep your emails flowing into the inboxes of your recipients which is why working towards implementing BIMI is such a valuable use of your time in . Example of a brand logo displayed in a Gmail inbox thanks to BIMI Source Capitalizing on advances in email marketing technology but advanced features are now more accessible thanks to the growing number of affordable options on the market. One email marketing trend that Adam HoldenBache.