Subject: Jeanne Jennings founder and Chief Strategist for 9 views

[account_disabled]

Asees taking off this year is the use of AI. AI tools have come a long way recently and using them to help craft subject lines callstoaction and content can generate a significant boost in campaign results. Adam also highlights send time optimization as a way todays email marketers can benefit from machine learning. Emails dont all need to be sent at once. Sending at the time when a recipient is most likely to be in their inbox is also a tactic that can help improve engagement. Be sure to do some digging into your email platforms features and keep an eye out for updates to make sure youre using them to their full potential.


Tip If youre a Brevo user keep up to date with all our latest releases and product Congo Email List updates in one place Personalized experiences through automation To truly tailor your emails to each subscriber you need to look beyond the basic contact information you have. And according to Nikki Elbaz marketing automation holds the answer Personalization is a buzzword that has no meaning anymore contact.FIRSTNAME has become just another gimmick. But relevance is key to getting the performance we need and so personalization is critical. So how can we personalize in a way thats authentic and helpful for our subscribers Behavioralbased triggered emails are showing a lot of promise.




After all whats more personalized than emails served up based on where the customer is in their journey and what they need to hear from the company Sure you need to send timebased emails in many instances. But there are a lot of unique opportunities for behavioralbased emails and itll do us good to pay attention and lean into them. Yes its more work to set up. But the engagement payoff is huge.  Email Optimization Shop also sees behaviorbased automations as a key email marketing trend to focus on. The future of email marketing lies.