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Post by account_disabled on Feb 14, 2024 15:45:52 GMT 5.5
Ain having a stable of automated campaigns which are triggered by individual subscriber actions and personalizedcustomized to boost relevance. This is passive income Im already working toward this future with my clients. If youre not youre behind. This is your chance to catchup. How you should integrate automated emails into your customer journey will depend on your business. Start by taking stock of key touchpoints to identify where you could add value. For example if a prospect shows interest by browsing a product on your website or downloading your content you could trigger targeted emails to nurture the relationship. For newly acquired customers an onboarding email series can help sustain their engagement. Email by Mali Email List InVision with relevant content based on the users activity Source A less rigid approach to engagement segments Dela Quist founder of Alchemy Worx suggests we should reevaluate traditional strategies for dealing with active and inactive subscribers. The trend we see really paying off for brands in is Audience Management. That is a move away from pulling and marketing to segments a reactive process to a proactive approach to engagement that takes behavior from all channels into account. Subscriber engagement does not remain constant. Over a or year period it fluctuates between full on and no engagement on a regular basis depending on where they are in the purchase cycle. Three variables impact the size of your engaged subscriber file Acquisition rate Subscriber engagement is usually at its highest following acquisition and falls over time Loyalty rate How long on average they remain engaged Winback rate How long on average they remain disengaged. Xrates and improve winback rates. The focus for should not be next weeks numbers its about the long term. Loyalty builds incrementally with each additional engagement cycle so each time reengagement generated by your winback activity occurs you get greater loyalty and a higher lifetime value. By neglecting seemingly disengaged subscribers you risk.
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