Subject: A great example of letting go and embracing automation 11 views

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The core problems still exist but at a more zoomedout level. As digital marketers we want link building to be Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable consistent results Let me demonstrate the final point with the graph below which is the monthly performance of an Aira client on a week campaign schedule On the face of it this looks pretty good. We built over links in months and were ahead of target in terms of individual campaign objectives.


This graph is the reality of link building campaign execution. We were Greece Mobile Number List honest and upfront with clients about the results and those peaks and dips are perfectly normal. But it could and should be a lot better. Lets take a quick step back. An uncomfortable truth The uncomfortable truth for many link builders is that a business shouldnt really need to worry about link building as an intentional proactive activity. Instead links should be a natural consequence of a fantastic product or service which is marketed and branded well. However companies in this position are the exception rather than the rule which means that as link builders we still have a job Id argue that there are only a relatively small number of businesses that truly dont need to worry about link building.





Think of the likes of wellestablished and popular brands like Apple McDonalds Amazon and CocaCola. These companies truly are the exception rather than the rule. Trying to be an exception and aiming to reach the nirvana of never actively worrying about link building should absolutely be your goal. Putting efforts into areas such as product development customer service content strategy and brand building will all pay dividends when it comes to link building. But they all take time and you need to generate organic traffic sooner rather than later in order to grow the.