Subject: New conversion tracking columns give marketers 2 views

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The fak by bots and other nonhuman traffic. Quality Budget for quality not quantity. Allocate money away from longtail sites in ad exchanges where fraud is more prevalentand buy inventory on mainstream premium sites. Demand Transparency If the your agency or ad inventory suppliers cant show you where each ad impression was serv dont use them. Download A Digital Publishers Guide to Measuring and Mitigating Bot Traffic Douglas Karr Douglas Karr Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone.

Douglas has help dozens of successful MarTech startups has assist in the due diligence CN Numbers of over bil in Martech acquisitions and investments and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recogniz digital transformation and MarTech expert and speaker. Douglas is also a publish author of a Dummies guide and a business leadership book. Website Facebook X LinkedIn YouTube Instagram Helpful Dont miss an article.Sign up for our weekly newsletter to receive our latest articles directly in your inbox Enter your Email address Enter your Email address.



Relat ArticlesHow to Make the Most of New AdWords Conversion Reporting Amanda WestBookwalter Amanda WestBookwalterOct minutes read Which would you prefer The attentiongrabbing digital ad that attracts website visits Or the slowperforming one thats receiv just clicks so far Its a trick question. The answer is neither. At least not until you know how many of those visitors converted. A supertarget ad resulting in a dozen qualifi conversion actions would be ten times more valuable than the one that attracts hundreds of unqualifi visitors who dont convert. In a world where every click costs money conversions are key. After all whats the point of paying for advertising if it doesnt result in qualifi traffic that might generate some revenue in return Thats the reasoning behind Googles latest change to the AdWords draganddrop report editor.